Fresh News from Turin

Backpacking in Style – Epperson Mountaineering

Well, whether you disappear off for a summer sampling Sangria and Sagres or you’re gonna spend 48 hours in the Irish bar (just off the main square) doing a stag do in an Eastern European city wit...

All Crocodiles are Green but only one is Lacoste

We might no longer be official mates with Europe, but our appreciation for their output in the fashion stakes remains unblemished. The latest example of this is fancy French brand Lacoste, doing t...

Put a spring in your step with Fresh and Karhu

Jet Black, Asparagus Green and India Pink sound like an eccentric trio of superheroes. If that’s what they are, their super power would be the ability to wear really nice technical lifestyle train...

C.P. Company x Clarks Originals Link for Heritage Infused Collab

C.P. Company’s collaborations always make sense. Hot off the press from Adidas Spezial and Patta, C.P. Company has grabbed Clarks Originals for a rework of a classic footwear silhouette, some uniq...

Adidas G.S Return to channel the spirit of ’86

1986 was a strange old year. Maradona did his handball japes, Chernobyl went pear-shaped, and it was also the international year of peace, apparently. It was to this backdrop adidas released perha...

Ace Tennis Shoes from Reebok

Where does that leave the tennis apparel and footwear of yesteryear though? Bjorn Borg didn’t look amazing for nothing did he? The truth is, classics never go out of style, and when I say classics...

Beams Plus does the maths and finds no equal

Founded more than 20 years ago, Beams Plus mines the rich heritage of Americana, sportswear, military and workwear influences to bring something classic yet contemporary to the party. Beams itself...

Join the Anonymous Ism Crew

It’s a natural progression, really. Having shuffled their way confidently to the top of the tree when it comes to reassuringly expensive socks, Japanese hosiery kings Anonymous Ism have applied the...

Beams Plus at Fresh Store

Here we are, back again getting really excited about products at Italy’s premier mens outfitter – Fresh Store. This time the object of our desire is their range of Made in Japan Beams Plus gear, p...

Italians really do it better – C.P. Company Dyshell Goggle Jacket

For most of us, the terrace catwalk high point of the year remains a possibility, at least for now. Boxing Day fixtures are traditionally the place where everyone who is anyone turns up in their b...