Fresh News from Turin

Casa Cometa loves Fresh: A Maritime Love Affair

An homage to our coastal roots, told through raw material. Handcrafted by the master artisan Terry Di Renzo at ⁠Casa Cometa in Naples, this ceramic capsule collection merges the timeless charm of m...

Lucio Dalla and Luigi Ghirri, a series of dreams

The partnership between singer-songwriter Lucio Dalla and photographer Luigi Ghirri has united two of the greatest Emilian creative geniuses. Based on a deep friendship and elective affinity, this...

Visiting Porto together with LA PAZ and Portuguese Flannel

The best part of what we do - and one of the main reasons we chose to focus on independent brands - is the wealth of stories, creativity, and genuine human connections that continue to inspire ou...

Plasticana at Fresh Store Torino

Having become extremely popular over the past two years in New York and Korea, the French brand Plasticana has finally arrived at Fresh. Its shoes are made from hemp-based plastic, and their dist...

Fresh caps in seersucker

When it comes to the most precious part of the human body, Fresh visited the most important textile district in Europe to source the materials for the latest ‘Made in Italy’ release. ...

Smooth Sailing with Creuza Marina

An eternal source of inspiration, the port city of Genoa is a place that Fresh has always had a deep connection to. The birthplace of Christopher Columbus, this historical melting pot of culture wa...

Fresh Sportswear Made In Italy

A brand new season opens up another exciting chapter of the Fresh Made in Italy story with the arrival of some incredibly comfortable sweats.

FRESH Shetland Sweaters Made in Scotland

When it comes to crafting the world's most exquisite knitwear then there really is only one destination, wee bonnie Scotland. Which is why we have chosen this legendary land as the place to make o...

FRESH 18th Anniversary and UW collaboration

”Fresh Store was founded in Turin, Italy, in November 2007 by Giulio and Alessio, pictured above with Giulio’s father-in-law, who also features in the shoot for our latest project together. They...

Fresh x Universal Works, part 2

  We have partnered for the second time with long-standing friends and English brand Universal Works. Having stocked UW in our store since 2016, we have worked alongside their team to create two c...