Fresh news from Turin

Adidas G.S Return to channel the spirit of ’86

Adidas G.S Return to channel the spirit of ’86

1986 was a strange old year. Maradona did his handball japes, Chernobyl went pear-shaped, and it was also the international year of peace, apparen...

Ace Tennis Shoes from Reebok

Where does that leave the tennis apparel and footwear of yesteryear though? Bjorn Borg didn’t look amazing for nothing did he? The truth is, class...

Beams Plus does the maths and finds no equal

Founded more than 20 years ago, Beams Plus mines the rich heritage of Americana, sportswear, military and workwear influences to bring something cl...

Join the Anonymous Ism Crew

It’s a natural progression, really. Having shuffled their way confidently to the top of the tree when it comes to reassuringly expensive socks, Jap...

Beams Plus at Fresh Store

Here we are, back again getting really excited about products at Italy’s premier mens outfitter – Fresh Store. This time the object of our desire ...

Italians really do it better – C.P. Company Dyshell Goggle Jacket

For most of us, the terrace catwalk high point of the year remains a possibility, at least for now. Boxing Day fixtures are traditionally the plac...

Karhu drops new Outdoor Pack

When you think of the word ‘pack’ and Finland, especially at this time of year, it’d be natural to conjure up images of speedy sleds being pulled ...

North West is Best – Fresh Fleece from Manastash

We sit here in the North West of England, writing about a brand founded in the Pacific North West of the USA, being stocked by one of our favourite...

Paul & Shark x Fresh: 80's gems from the Archive

Owner of the legendary heritage brand Paul & Shark, Andrea Dini recently invited the Fresh team over to explore the archives of the iconic bra...

Fresh Store Adds Karhu Legends Capsule to Collection

Fresh Store have topped up their selection of Karhu’s running-inspired models, bringing in the Aria 95 from the Legends Collection and the Fusion ...

Fresh Store Expands The New Balance Selection

Our friends over at Fresh Store have just expanded their selection of New Balance’s Made in UK range. The range now includes the 920UPG, 1500UPGa...

Fresh x Universal Works: Wool Fleece Cardigan

For AW21 Universal Works have partnered with long-standing friends and Italian stockist, Fresh Torino.Having stocked the brand in their store since...

The Best Things Come in Threes – Astorflex x Fresh Store

Having been to a couple of shoe factories in my time, I can confirm it’s a genuinely fascinating process to observe. I’m all for pretending not to ...