Fresh News from Turin

FRESH Shetland Sweaters Made in Scotland

When it comes to crafting the world's most exquisite knitwear then there really is only one destination, wee bonnie Scotland. Which is why we have chosen this legendary land as the place to make o...

FRESH 18th Anniversary and UW collaboration

”Fresh Store was founded in Turin, Italy, in November 2007 by Giulio and Alessio, pictured above with Giulio’s father-in-law, who also features in the shoot for our latest project together. They...

Fresh x Universal Works, part 2

  We have partnered for the second time with long-standing friends and English brand Universal Works. Having stocked UW in our store since 2016, we have worked alongside their team to create two c...

Cosy for Everyone

Inspired by the title of Mozart’s legendary opera, we've called our latest collection of premium products we've made here in Italy ‘Cosy Per Tutti’ or ’Cosy For Everyone’. Because what is Winter wi...

Paraboot x Universal Works

Paraboot x Universal Works is here. A Universal Works take on the iconic Michael shoe, textured, tasselled, and debossed in three colourways, alongside a clothing capsule that features jackets, t-...

Carhartt WIP x Nicholas Daley

For Fall/Winter 2025, Carhartt WIP has collaborated with Fashion Designer Nicholas Daley to create an amazing capsule collection. Built on a shared appreciation of music and the culture that surro...

Premium quality caps

As we enter into the seriously sunny side of the Summer season our thoughts naturally turn towards luxurious headwear. And what could be more lavish sitting on top of your locks than this trio of s...

a lifetime companion

When the weather is at its warmest nobody wants to wear tight fitting, constrictive clothing, whilst when the colder months start to creep in you want your garments to feel secure with everything i...

Sailing against the wind

Having recently introduced our Sailing Against the Wind theme in the form of a retro inspired sweatshirt design, we continue to expand on this theme with an exciting new range of products. Allowing...

Fresh Equipment

When you’re busy forging ahead with exciting new projects and innovative ideas it’s easy to lose track of the past, despite those experiences and memories being the very foundations upon which all...