FRESH 18th Anniversary and UW collaboration

”Fresh Store was founded in Turin, Italy, in November 2007 by Giulio and Alessio, pictured above with Giulio’s father-in-law, who also features in the shoot for our latest project together.

They first began stocking Universal Works in 2016, and what started as mutual admiration soon turned into collaboration. In 2021, we created a special piece for them—the first iteration of their colour-contrast Wool Fleece Cardigan, now revisited in two new colourways to mark their 18th anniversary.

“It’s a fun, sportier look, and when we last met, we talked again about making two new versions for them. For me, it’s a great way to highlight the versatility and honesty of this fabric.” – David Keyte, UW Co-Founder

Most of the sightseeing we did was on the way to the party they threw in their new store on Via Giuseppe Barbaroux, but it was a great evening that reminded us just how much Italians love a celebration. The difference here is that the cool kids turn up with their mum, their grandmother, their son—it is always a family affair.”