Karhu x Universal Works - "Inversion Illusion."

Universal Works have come together with legendary Finnish sportswear brand Karhu for a collaborative project, part of their ongoing Future Friendship series. This meeting of minds celebrates Karhu’s heritage and the UW philosophy of working with like-minded partners who share their authentic vision of peace, love and, in this case - sole!

To celebrate the collaboration we are pleased to present “Inversion Illusion” a short film featuring British Commonwealth Games athlete and 2022 Welsh Gymnastics Champion, Benji Eyre. The video utilises elite gymnastics to play with perspective, an intentional nod to the inverted dual branding seen across the collaboration. 



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