SHOP SPRING/SUMMER 25
NEW ARRIVALS
Made in Italy
FRESH PROJECTS
Designed in our home town of Turin and made by experts and artisans across several different regions of Italy, we’ve made some garments and accessories we’re incredibly proud of and we really hope that you’ll love them just as much as we do. With the aim of not losing an extremely valuable cultural heritage, our pieces are crafted in ethical and responsible environments, italian artisan workshops (small and medium-sized family-run businesses) by people who bring all their passion and knowledge. We produce superior-quality products at a slower, more humane pace, to reduce our impact and so that each piece is unique, cared for in every detail, at a fair price.
FRESH EQUIPMENT
Made with love and in a tribute to those special items of clothing that remain in our minds long after we’ve physically outgrown them, Fresh presents the ‘Sailing Against The Wind’ collection.
A TRUE WARDROBE STAPLE
When the weather is at its warmest nobody wants to wear tight fitting, constrictive clothing, whilst when the colder months start to creep in you want your garments to feel secure with everything in place.
ITALIAN SPORTSWEAR
Some incredibly comfortable sweats lovingly crafted in Veneto region using recycled cotton before being garment dyed with a technique first perfected by the legendary Massimo Osti.
VIEW
SNEAKERS AT FRESH
A Staple of pretty much everyone’s wardrobe
What is it about sneakers that has made them so successful and popular? Why do we love to wear these shoes so much? Well, in a lot of cases, this is down to personal choice, but there do seem to be some universal reasons behind our love affair with sneakers. Here are some of the key reasons why we believe sneakers continue to endure in the world of fashion.
A foundation in classic menswear staples
ANOTHER ASPECT
Established in 2019, the danish brand is born from a fundamental commitment to consider every facet of our operations. From sourcing raw materials to manufacturing, packaging, and distribution, it eagerly believes in its responsibility to the environment. Its brand ethos extends beyond the mere production of clothing, encompassing care, longevity, and a conscientious approach to consumption.
OUR BRAND NEW STORE
VIA BARBAROUX 5 BIS
A closer look at our newest Turin location, a bigger and better space for us and our customers: given that Fresh is fast approaching adulthood, after 17 years in one place we recently made the decision to relocate to a brand new space.
Having outgrown our original store, when the new space situated in the historic ‘Quadrilatero Romano’ area of Turin became available it offered everything that we’d been dreaming of. Significantly more spacious, the new spot allows for us to showcase our carefully curated selection of garments, footwear and accessories in a way that represents the Fresh aesthetic whilst also welcoming in both our loyal customers as well as new visitors from further afield.
FINNISH COMFORT
KARHU
fresh news from turin
FRESH Shetland Sweaters Made in Scotland
When it comes to crafting the world's most exquisite knitwear then there really is only one destination, wee bonnie Scotland. Which is why we have chosen this legendary land as the place to make o...
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FRESH 18th Anniversary and UW collaboration
”Fresh Store was founded in Turin, Italy, in November 2007 by Giulio and Alessio, pictured above with Giulio’s father-in-law, who also features in the shoot for our latest project together. They...
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Fresh x Universal Works, part 2
We have partnered for the second time with long-standing friends and English brand Universal Works. Having stocked UW in our store since 2016, we have worked alongside their team to create two c...
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