A Brand New Location For Fresh, Bigger and Better!

Given that Fresh is fast approaching adulthood, after 17 years in one place we recently made the decision to relocate to a brand new space. Having outgrown our original store, when the new space situated in the historic ‘Quadrilatero Romano’ area of Turin became available it offered everything that we’d been dreaming of. Significantly more spacious, the new spot allows for us to showcase our carefully curated selection of garments, footwear and accessories in a way that represents the Fresh aesthetic whilst also welcoming in both our loyal customers as well as new visitors from further afield.  

Our hope is for this to be an informal space where friends old and new can drop in to escape the noise of the city to have a well earned sit down and a catch up with our friendly staff whilst perusing our latest arrivals in a comfortable and convivial atmosphere. You’ll also find us putting on various in-store events and product launches where we can all come together to enjoy some fun times with one another offline and in person.

We want you to visit the new Fresh store, not only to discover the best jacket, coolest t-shirt or most functional backpack brands but also to be a part of our community and in time a valued friend. In a world of soulless online interactions, instantly forgettable social media posts and energy wasting AI content, we’d like to offer you a Fresh new alternative. So come by and say ‘Ciao!’, we can’t wait to meet you.