Fresh News from Turin

Fresh Sportswear

A brand new season opens up another exciting chapter of the Fresh Made in Italy story with the arrival of some incredibly comfortable sweats. Lovingly crafted in Veneto using recycled cotton befor...

Made In Scotland Fresh beauties

Our jumpers are handcrafted in Scotland using 100% pure wool yarn sourced from the hardy Shetland sheep breed, renowned for its ability to withstand the harsh Scottish winters.

Fresh Scarves Made in Biella

The latest chapter in our Made in Italy story sees the arrival of the second collection of Fresh scarves! Just like the products we stock when making our own products, premium quality is at the top...

A Brand New Location For Fresh, Bigger and Better!

Given that Fresh is fast approaching adulthood, after 17 years in one place we recently made the decision to relocate to a brand new space. Having outgrown our original store, when the new space si...

Fresh Colour Sweaters To Wear This Winter

If you’re struggling to decide on which colour sweater to wear this season, then allow the latest Fresh ‘Made in Italy’ collection to delete all of your dye based dilemmas as we’ve created a trio o...

Fresh Ametora, a unique spin on the iconic Ivy League look

This week the latest drop from our very own Made in Italy collection is brought to you by the letter ‘V’. which stands for Varsity, V-neck and a Very nice cardigan/jacket type hybrid. Inspired by ...

A collection of Made in Italy silk ties, scarves and pocket squares

When it comes to finding inspiration for the amazing products that we stock, the combined worlds of Ivy League and classic Americana have both been significant touchstones for us here at Fresh.  W...

Some Incredibly Comfortable Sweats

A brand new season opens up another exciting chapter of the Fresh Made in Italy story with the arrival of some incredibly comfortable sweats. Lovingly crafted in Veneto using recycled cotton befo...

Fresh fleeces designed and made in Turin

The latest drop from the Fresh ‘Made in Italy’ collection sees us revisiting the peak perfection of those signature 1980s style fleeces proudly designed and made in our own hometown of Turin.  ...

Our Fresh tribute to the Master Issey Miyake

Having spent months and months perfecting the latest product from the Fresh Made in Italy project, Fresh are very proud to announce the arrival of the colorblock sweater. Inspired by the master of...