Fresh News from Turin

Patagonia tees up Autumn

I sit here late at night in the semi-darkness, approaching the end of my annual family holiday, this year in the Canarian volcano island of Lanzarote. Despite a bumper 14-day trip, I decided I cou...

Freshen up your feet with UK-Made New Balance M991

The challenges posed by extreme weather conditions more often than not find focus on footwear before other parts of the body. Of course in this record-breaking heat we’re experiencing, you need to...

C.P. Company helps you be the best on the beach

C.P. Company appears to become stronger by the season. Without even taking into account their exhaustive 50th anniversary celebrations last year, it’s clear the noise around the brand is reaching ...

Summer just got serious – adidas Originals AS520 have landed at Fresh

A man of my advanced – and advancing – years cannot fail to be drawn to teutonic trainers as stylish as this. While the kids bounce about in bright colours, these understated, off-white shade of A...

Baby Cord Shorts for the lads

We’re in the thick of the most likely time of year when us English reach for the nearest pair of shorts in our wardrobe and head out to rid ourselves of our white legs, aka moon-tan. Many of us are...

Fresh Projects – Made in Italy

Stretching from the Dolomite mountains to the Adriatic sea, Veneto is one of those places that sounds exotic and actually is exotic. Its capital Venice is world-renowned for its uniqueness and I’m...

Novesta x Fresh

Footwear doesn’t get much better than Eastern European military pumps made in three different colours of corduroy does it? I say this because our good friends at Fresh over in Turin have just coll...

Suave shirts at Fresh

If you’re going to don a short-sleeved shirt this summer, you want to fix your eyes on the latin nations. They know the score on such matters far better than we do on our peculiar island. Some shor...

Fresh and La Paz return for summer

Rather than try to improve on perfection, the duo have taken the same formula and reprised it, ready for summertime. The t-shirt and sweat depict the iconic Mole Antonelliana which is best describ...

Clothing as a force for unity – Battenwear at Fresh

How does that actually work though? A shop in a historic city in Italy, a country that plows its own furrow when it comes to retail is massively into a brand founded in NYC, based in California an...