Fresh News from Turin

Serious Sebago for the Summer and Beyond

Founded shortly after the Second World War, Sebago is an American institution.   Having had a large hand in popularising the penny loafer, Sebago quickly grew in prominence as the U.S male sought ...

Universal Works Summer Shirt Sale

We’ve got a soft spot for David Keyte’s Universal Works. Growing up in the industrial North in the 70’s, he was exposed to workwear consistently, but he also saw how everyone around him – living f...

Portuguese Flannel at Fresh

The brainchild of the Magalhães brothers, Portuguese Flannel takes the rich and diverse history of its home country and weaves it into contemporary clothing. Taking inspiration from the sights, so...

Sale Selection at Fresh

Always here with the great graphics, Fresh have just stepped into sale and they’ve got Lawrence ‘Chunk’ Cohen to help them. While they may be nursing sore heads and throats today, they’re still her...

Smock of the Week? Uniform Bridge at Fresh

Those cool Koreans have done it again with their austere, understated interpretation of workwear and military wear this season. Perhaps the highlight of their range is this gorgeous smock, which c...

Frizmworks Utility Mountain Jacket lands at Fresh

We love a bit of black watch. It’s just a nice combination of two very wearable colours and adds a degree of distinction to any outfit. It takes its name from the British Army infantry regiment whi...

Lacoste Colourblock Smock with a Croc

It’s easy to write about Lacoste, so I won’t bang on about their history, except to say it’s not something they rely on as heavily as they could. They focus more on making stuff for today. Take thi...

C.P. Company Outerwear Highlights at Fresh

As C.P. Company celebrates its 50th birthday, it’s time to remind ourselves yet again why they’re such an enduring brand. The reasons are numerous. Founded in 1971 by a young graphic designer from ...

Lacoste – Made in France

The story of the Lacoste brand is well-documented. Tennis pros, nicknames, polo shirts that aren’t really for polo, the usual. One thing that Lacoste has always managed to do is appeal internationa...

Fusion from Finland – New Karhu at Fresh

Good things come to those who wait is a phrase various credited to everyone from Jesus Christ himself to Abraham Lincoln. No matter who first uttered this sage statement, it’s something that rings ...