Freshen up your feet with UK-Made New Balance M991

The challenges posed by extreme weather conditions more often than not find focus on footwear before other parts of the body. Of course in this record-breaking heat we’re experiencing, you need to cake yourself in sunscreen and keep your bonce from being burnt, but don’t discount the importance of keeping your feet cool. Metaphorically speaking at least, they don’t come much cooler than New Balance Made in England 991s.

Over in Italy, they know a little more about staying comfortable in heat than we do, so it makes sense that you’d get them from Fresh here