4 YEARS LATER, A NEW PROJECT TOGETHER
FRESH X UNIVERSAL WORKS
SHOP SPRING/SUMMER 25
NEW ARRIVALS
Made in Italy
FRESH PROJECTS
Designed in our home town of Turin and made by experts and artisans across several different regions of Italy, we’ve made some garments and accessories we’re incredibly proud of and we really hope that you’ll love them just as much as we do. With the aim of not losing an extremely valuable cultural heritage, our pieces are crafted in ethical and responsible environments, italian artisan workshops (small and medium-sized family-run businesses) by people who bring all their passion and knowledge. We produce superior-quality products at a slower, more humane pace, to reduce our impact and so that each piece is unique, cared for in every detail, at a fair price.
COSY FOR EVERYONE
Personally sourcing the premium materials and expert artisans to make these beautiful pieces, these particular items came to fruition amidst the rolling hills of Tuscany and the floating islands of Venice.
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FRESH AMETORA
When it comes to finding inspiration for the amazing products that we stock, the combined worlds of Ivy League and classic Americana have both been significant touchstones for us.
SPORTSWEAR ITALIANO
Some incredibly comfortable sweats lovingly crafted in Veneto region using recycled cotton before being garment dyed with a technique first perfected by the legendary Massimo Osti.
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SNEAKERS AT FRESH
A Staple of pretty much everyone’s wardrobe
What is it about sneakers that has made them so successful and popular? Why do we love to wear these shoes so much? Well, in a lot of cases, this is down to personal choice, but there do seem to be some universal reasons behind our love affair with sneakers. Here are some of the key reasons why we believe sneakers continue to endure in the world of fashion.
Vintage-inspired menswear
FRIZMWORKS
Frizm is a combination of the words "Freeze" and "Prism", and they lead the brand as a slogan. "Now we are going to freeze all prism colours in the world."
Established in 2010 in South Korea, FrizmWORKS is a brand that's fully engaged in fashion, making apparel full of detail and of a high quality at reasonable prices.
OUR BRAND NEW STORE
VIA BARBAROUX 5 BIS
A closer look at our newest Turin location, a bigger and better space for us and our customers: given that Fresh is fast approaching adulthood, after 17 years in one place we recently made the decision to relocate to a brand new space.
Having outgrown our original store, when the new space situated in the historic ‘Quadrilatero Romano’ area of Turin became available it offered everything that we’d been dreaming of. Significantly more spacious, the new spot allows for us to showcase our carefully curated selection of garments, footwear and accessories in a way that represents the Fresh aesthetic whilst also welcoming in both our loyal customers as well as new visitors from further afield.
FINNISH COMFORT
KARHU
fresh news from turin
Fresh x Universal Works, part 2
We have partnered for the second time with long-standing friends and English brand Universal Works. Having stocked UW in our store since 2016, we have worked alongside their team to create two c...
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Inspired by the title of Mozart’s legendary opera, we've called our latest collection of premium products we've made here in Italy ‘Cosy Per Tutti’ or ’Cosy For Everyone’. Because what is Winter wi...
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Paraboot x Universal Works is here. A Universal Works take on the iconic Michael shoe, textured, tasselled, and debossed in three colourways, alongside a clothing capsule that features jackets, t-...
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