SHOP SPRING/SUMMER 25
NEW ARRIVALS
FRESH EQUIPMENT
When you’re busy forging ahead with exciting new projects and innovative ideas it’s easy to lose track of the past, despite those experiences and memories being the very foundations upon which all new plans are made. Which is why we’ve chosen to celebrate our formative years by looking at the important roots that were laid back in time and out of which Fresh has blossomed.
Fresh Equipment captures a rare moment in time, when co-founder Giulio first set his young eyes upon the majestic Mont-Saint-Michel monastery situated on the beautiful Normandy coastline. This life affirming memory of a happy family holiday became characterised by Giulio through the clothes he was wearing, specifically an appropriately themed nautical sweatshirt. Perhaps this is the exact moment where Giulio’s lifelong love affair with clothing began and thus also the first chapter in the Fresh story too.
Made with love and in a tribute to those special items of clothing that remain in our minds long after we’ve physically outgrown them, Fresh presents the ‘Sailing Against The Wind’ collection.
British heritage
HENRI LLOYD
Kestin Hare’s appointment as Creative Director reignites the brand’s heritage with a contemporary vision, combining character and technical performance. A concept tied together by world class waterproof jackets, and a belief in striving for quality and sustainability.
Kestin Hare launches his menswear collection, having immersed himself in the brand's archive, uncovering the iconic DNA that reflects a unique legacy in both sailing and lifestyle.
OUR BRAND NEW STORE
VIA BARBAROUX 5 BIS
A closer look at our newest Turin location, a bigger and better space for us and our customers.
FINNISH COMFORT
KARHU
fresh news from turin
Having recently introduced our Sailing Against the Wind theme in the form of a retro inspired sweatshirt design, we continue to expand on this theme with an exciting new range of products. Allowing...
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When you’re busy forging ahead with exciting new projects and innovative ideas it’s easy to lose track of the past, despite those experiences and memories being the very foundations upon which all...
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A brand new season opens up another exciting chapter of the Fresh Made in Italy story with the arrival of some incredibly comfortable sweats. Lovingly crafted in Veneto using recycled cotton befor...
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