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Made in Italy

FRESH PROJECTS

Designed in our home town of Turin and made by experts and artisans across several different regions of Italy, we’ve made some garments and accessories we’re incredibly proud of and we really hope that you’ll love them just as much as we do. With the aim of not losing an extremely valuable cultural heritage, our pieces are crafted in ethical and responsible environments, italian artisan workshops (small and medium-sized family-run businesses) by people who bring all their passion and knowledge. We produce superior-quality products at a slower, more humane pace, to reduce our impact and so that each piece is unique, cared for in every detail, at a fair price.

SAILING AGAINST THE WIND

Allowing childhood nostalgia to embrace contemporary style, these premium garments take their design cues from the type of nautical aesthetic that became synonymous with Mediterranean yachting clubs and marinas during the late 80s/early 90s.

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FRESH AMETORA

When it comes to finding inspiration for the amazing products that we stock, the combined worlds of Ivy League and classic Americana have both been significant touchstones for us.

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SPORTSWEAR ITALIANO

Some incredibly comfortable sweats lovingly crafted in Veneto region using recycled cotton before being garment dyed with a technique first perfected by the legendary Massimo Osti.

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Nautical heritage

HENRI LLOYD

Kestin Hare’s appointment as Creative Director reignites the brand’s heritage with a contemporary vision, combining character and technical performance. A concept tied together by world class waterproof jackets, and a belief in striving for quality and sustainability.

Kestin Hare launches his menswear collection, having immersed himself in the brand's archive, uncovering the iconic DNA that reflects a unique legacy in both sailing and lifestyle.

OUR BRAND NEW STORE

VIA BARBAROUX 5 BIS

A closer look at our newest Turin location, a bigger and better space for us and our customers.

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fresh news from turin

Sailing against the wind

Sailing against the wind

Having recently introduced our Sailing Against the Wind theme in the form of a retro inspired sweatshirt design, we continue to expand on this theme with an exciting new range of products. Allowing...

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Fresh Equipment

Fresh Equipment

When you’re busy forging ahead with exciting new projects and innovative ideas it’s easy to lose track of the past, despite those experiences and memories being the very foundations upon which all...

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Fresh Sportswear

Fresh Sportswear

A brand new season opens up another exciting chapter of the Fresh Made in Italy story with the arrival of some incredibly comfortable sweats. Lovingly crafted in Veneto using recycled cotton befor...

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Free shipping

Across Europe for orders above 250€. Hassle-free returns and exchanges. Extra-EU customs and duties taxes included.

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