Proper is an independently-produced menswear magazine, website and creative agency.

Proper began life as a fanzine more than a decade ago, and has evolved from cult status into a collectable menswear title, now printed four times a year and distributed all over the world.

This amazing magazine works with respected brands such as Adidas, Levi’s Vintage Clothing, Clarks Originals, Barbour, Edwin and Baracuta, together with a variety of smaller independent labels.

In late 2015, the founders wrote the words for the Adidas Spezial book.

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