Fresh news from Turin

Novesta x Fresh

Novesta x Fresh

Footwear doesn’t get much better than Eastern European military pumps made in three different colours of corduroy does it? I say this because our ...

Suave shirts at Fresh

If you’re going to don a short-sleeved shirt this summer, you want to fix your eyes on the latin nations. They know the score on such matters far b...

Fresh and La Paz return for summer

Rather than try to improve on perfection, the duo have taken the same formula and reprised it, ready for summertime. The t-shirt and sweat depict ...

Clothing as a force for unity – Battenwear at Fresh

How does that actually work though? A shop in a historic city in Italy, a country that plows its own furrow when it comes to retail is massively i...

Backpacking in Style – Epperson Mountaineering

Well, whether you disappear off for a summer sampling Sangria and Sagres or you’re gonna spend 48 hours in the Irish bar (just off the main squar...

All Crocodiles are Green but only one is Lacoste

We might no longer be official mates with Europe, but our appreciation for their output in the fashion stakes remains unblemished. The latest exam...

Put a spring in your step with Fresh and Karhu

Jet Black, Asparagus Green and India Pink sound like an eccentric trio of superheroes. If that’s what they are, their super power would be the abi...

C.P. Company x Clarks Originals Link for Heritage Infused Collab

C.P. Company’s collaborations always make sense. Hot off the press from Adidas Spezial and Patta, C.P. Company has grabbed Clarks Originals for a ...

Adidas G.S Return to channel the spirit of ’86

1986 was a strange old year. Maradona did his handball japes, Chernobyl went pear-shaped, and it was also the international year of peace, apparen...

Ace Tennis Shoes from Reebok

Where does that leave the tennis apparel and footwear of yesteryear though? Bjorn Borg didn’t look amazing for nothing did he? The truth is, class...

Beams Plus does the maths and finds no equal

Founded more than 20 years ago, Beams Plus mines the rich heritage of Americana, sportswear, military and workwear influences to bring something cl...

Join the Anonymous Ism Crew

It’s a natural progression, really. Having shuffled their way confidently to the top of the tree when it comes to reassuringly expensive socks, Jap...

Beams Plus at Fresh Store

Here we are, back again getting really excited about products at Italy’s premier mens outfitter – Fresh Store. This time the object of our desire ...